2011 Billboard Music Awards

So tonight's the big night, the annual Billboard Music Awards are back again. Slim pickings for this years top artist award if you want my opinion. Chances are Gaga will take the top spot, leaving Bieber alone with his line of nail polish wondering what went wrong. But he might still have a chance at male artist of the year, unless going through puberty is a requirement, in that case Gaga might win there too. But in all honesty I think that the awards to look out for tonight will be the digital categories, top digital download, top streaming song, and top digital media artist. With the majority of these artists fans' belonging to generation web, I am curious to see which artists have best marketed themselves for the web. Gaga does have over 32 million Facebook fans so she must be doing something right.